commit - dcbe37f45a1e8e25322104c64628591070c69395
commit + 9d0a8e79d0d777f06b8a602ed6460f68bd6c96e4
blob - f33880833932d4c78128e752273ddf1715e4cb1d
blob + 7b19dea757210c565362bddafd141c76bdc7a013
--- README.md
+++ README.md
@@ -149,7 +149,9 @@ All emails will be normalized (lowercase, trim) before
 Example:
 
 ```
-cogops add --pool-id us-east-1_ABC123   --sync-file cognito_sync.csv   --emails-file to_add.txt   --group admin   --group managers   --concurrency 10
+cogops add --pool-id us-east-1_ABC123 --sync-file cognito_sync.csv \
+    --emails-file to_add.txt --group admin --group managers \
+    --concurrency 10
 ```
 
 Where `to_add.txt` might contain:
@@ -173,7 +175,8 @@ them.
 Example:
 
 ```
-cogops del   --pool-id us-east-1_ABC123   --sync-file cognito_sync.csv   --emails-file to_remove.txt   --group admin   --concurrency 5
+cogops del --pool-id us-east-1_ABC123 --sync-file cognito_sync.csv \
+    --emails-file to_remove.txt --group admin   --concurrency 5
 ```
 
 ## Logging and verbosity